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A case study on hershey's erp implementation failure: hershey's erp implementation chose sap's r/3 erp software. Crm implementation: a case study presented by jessica chen ncu background of research site y3c group started out as a manufacturer branched into the retailing sector. Sap case studies find an sap to support the deployment of a new sap crm application on sap businessobjects and sap hana on amazon web services.